I love the fact that major brands such as ADIDAS are now hip to what's hip (if you dig what I'm saying?) Not only are they putting out the freshest kicks that we have been screaming out for for years, and begun to whip NIKE's arse I might add, but they also seem to love the use of real hip hop in their web presence, TV adverts and advertising.
A few years ago, you would not catch me without a pair of NIKE AF1s on my feet, and ADIDAS weren't to be seen, other than the odd airing of some PRO-MODELS or classic SHELLS. But right now it's all about the CONCORDS, CAMPUS and TOP TENS that ADIDAS are throwing at me. Plus the AMERICANAS and FORUMS in the freshest colourways!
Two of East London's finest purveyors of the hip hop game, CHRIS READ and DANNY DELTA, have got together with the mighty ADIDAS who asked them to produce a summer mix to promote their new range with the theme "GAME ON!". The results are superbootytuff! Including a rocksteady remix version of "My Adidas" by RUN DMC. Dope work fellas (as usual). You NEED to check this out people!
ADIDAS ORIGINALS MIX - Chris Read & Danny Delta
It's "GAME ON!"
YO! Danny and Chris - nice to see you guys are keepin' it fresh as ever! Let's do RECORD CLUB reeeal soon.